The restructuring of Paramount Global’s TV operations continues with another realignment of the company’s linear cable networks. VH1 will move into the BET Media Group, which is run by BET CEO Scott Mills
Still, this marks the end of an era as VH1 originated as a satellite channel to MTV and was once known for its pop-up music videos. The two cable networks had never been separated until now.
This strategic alignment will ensure that VH1 − a leader in multi-cultural programming and the second largest U.S. cable network for Black viewership − is best positioned for future success as a key part of the powerful BET ecosystem under the leadership of Scott Mills.
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