Ralph Lauren changed the way Americans dress. And dream.
, Newsweek Columnist, Vice President of Content at Salem Media Group and host of"Our American Stories"You don't know him by his birth name. But you know the brand he created. The world he created. Ralph Lifshitz was born in the Bronx in 1939 to Jewish immigrants from Belarus. The youngest of four siblings, his father was a commercial painter and his mother an artist. He shared a bedroom with his two brothers and, by all accounts, had a charmed youth.
Lauren got an appointment with a Bloomingdale's buyer in Manhattan. It was a big deal to Lauren, as it would be to any up-and-comer."He showed his ties to the buyer," former Bloomingdales CEO Marvin Traub explained."The buyer said, 'I like them, and I'll buy them, but I don't want that Ralph Lauren label on it. I want the Bloomingdales label on it.'"
It was not a hard decision for Lauren. He explained why in an interview with Charlie Rose in 1993."It's a matter of staying on a path, having a point of view and believing in what you're doing," Lauren said."And having the focus to say, 'This is who I want to be. This is what I like.'" Lauren's life was filled with triumphs, but there were setbacks, too. Early on in his career, he nearly lost his business—until Traub extended him a line of credit. And noticeably absent from the movie was Lauren's brush with death. As he was about to appear on"I experienced the two distances of life at the same time," Lauren once confessed."How can I get a brain tumor? That happens to someone else.The surgery was a success, but Lauren learned an important life lesson.
That's the story Lauren told in every commercial he ever made: Any one of us can live this beautiful life. He celebrated the good life—and the country he loves—in each and every frame.
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