The agency enlisted CAA and Gersh vet Max Nagler to build a unit for the firm as it broadens its representation ambitions.
, the talent and literary agency, is expanding into the endorsements arena as it looks for ways to grow its representation business.
The agency, led by newly promoted CEO Bill Weinstein, said on Monday it hired ICM, Gersh and CAA veteran Max Nagler to oversee partnerships, and will eventually look to add positions to the newly created Commercial Endorsement and Strategic Innovation unit. Verve, which now counts 120-plus employees and 52 agents, and has offices in Los Angeles and New York, has aimed to reach beyond its literary agency focus to compete with full-service majors like UTA, WME and CAA for film, TV, audio and publishing clients.
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