Verizon Media presented company initiatives at a recent meeting with its Agency Advisory Council, a group of agency execs, but attendees were underwhelmed.
that the media arm could use Verizon's phone and Fios set-top customer data to rival Google and Facebook, instead saying the media arm needed to survive on its own merits.
This story is based on a Verizon-written recap of the meeting viewed by Business Insider and interviews with four buyers, including three who attended the meeting. "The storyline might be connectivity, of all these people and behavior," said a second attendee."But I don't know if that's what I want anymore. The landscape has never been more fraught with concerns about privacy and how data is used. And for this industry, that's saying a lot."
"They're so cavalier about reading Yahoo Mail — but the Verizon world is not at all," the first exec said.
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