The Swiss watchmaker is revealing the resilience of its Overseas timepieces in new content starring American artist Zaria Forman, who travels to Iceland amidst harsh conditions to capture climate change's impact.
Wearing her luxury watch, and using photography and pastel as mediums, Ms. Forman traverses Iceland's glacial lagoons to capture what is unfolding. Image credit: Vacheron ConstantinSwiss watchmaker Vacheron Constantin is shining a light on both climate change’s impact on northern ecosystems and the resilience of its products.
An Overseas watch is donned by the artist as she makes pastel versions of her Icelandic photographs. Image credit: Vacheron Constantin “I wanted to express that, in all its authenticity,” she said. “The fragility of ice contrasts the reliability of an Overseas watch.As the"Land of Fire and Ice" faces the struggles of a warming climate, including melting glaciers and spreading invasive species, Ms. Forman is documenting it while wearing her watch. Image credit: Vacheron Constantin
As four Overseas creations were unveiled at Watched and Wonders Geneva , a newer and slimmer model is revealed in the campaign in honor of the artist’s work in the Arctic. A pink gold livery and sunburst blue dial mimic the Polar Night shortly-lived sunrises that bathe the icy region in shades of peach and frost.
The luxury watch appears in every shot, from the creative environmentalist’s photography stage where she takes pictures of the places she wants to draw attention to, to her process of drawing pastel recreations of the images in her studio.“The remote places that I draw are so vast and awe-inspiring,” she continues. “I want to recreate the wonder of witnessing a glacier up close.
Glittering in both natural and indoor lighting, Vacheron Constantin’s own craft shines, grounding the brand in both an activist and adventurous context, all while extending the five-year-old “One of Many” campaign .
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