The Pac-12 comes down to two as the season enters the home stretch.
Washington quarterback Michael Penix Jr. yells as he runs out during introductions before an NCAA college football game against Oregon, Saturday, Oct. 14, 2023, in Seattle. Two teams — No. 5 Washington and No. 6 Oregon — remain in prime contention for a College Football Playoff spot.
"If you’re a smaller school or a smaller brand moving into a bigger conference, it’s OK to get lost if you’re going to get paid,” said David Carter, founder of the Sports Business Group, a consulting firm, and adjunct professor at Southern California. “It’s that old notion about aren’t you better off being the least expensive house in a great neighborhood than the top house in an average neighborhood? That’s really where a lot of this realignment is for the remaining schools.
The Pac-12 is absolutely awesome at eating their own late in the season,” Carter said of a conference that has roots dating back more than 100 years. “So I would just gently caution a lot of folks that where we are now may not be where we are a few weeks from now. For the Pac-12, the media rights plan became a stumbling block after UCLA and USC announced their intention to leave. Colorado followed, leaving before Pac-12 Commissioner George Kliavkoff presented a proposed deal with Apple. Although it guaranteed yearly payouts of $23 million to $25 million to each Pac-12 member school, there were also escalators based on subscriptions to the Pac-12 package.
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