Putting on a Winter Games is 'like holding about 10 Super Bowls every day for 17 days straight,' the head of Utah's bid to host another Olympics told business executives from around the country gathered for this year's Qualtrics X4 user summit.
"The complexity and scope of the Games is just unbelievable to put all of those pieces together," Fraser Bullock, president and CEO of the Salt Lake City-Utah Committee for the Games, said during an executive forum Wednesday at the Grand America Hotel.
Bullock noted that the Utah-based customer service innovator wasn't around in 2002, so Games organizers had to get on the phone with athletes to find out what they needed to be at their best. "The evolution of technology in sport has been remarkable," said Raney Norman, an Olympic speedskater who competed in four Winter Games, including in 2002, an experience she called "magical."
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