It appears that some car buyers were forced to settle for the undead.
You might not remember the Dodge Dart. The underpowered compact car failed to recapture the charm of the Dodge Neon, which we didn’t mean as an insult, but now that we read it, it kinda stings.
The last Dart rolled out the factory doors sometime in 2016. The last one rolled off a dealership lot recently. They also have to maintain the cars they hope to sell. “Holding costs,” as dealerships call them, add up by the time technicians are replacing fluids and belts in old, unsold cars. Automakers stop advertising cars when they discontinue them, and buyers tend to walk in wanting the latest technology and the cars they’ve seen in ads recently. So it was fairly hard to sell a 2019 Chevy Sonic in 2022. But at least one dealership managed the trick.
The Journey was a very minivan-like crossover built from 2008 to 2020. No one would take one off-road, but they made practical family transportation for up to seven passengers. Somehow, dealers still seem to have a lot of them sitting around long after Dodge transitioned to become a performance-centered brand. It’s hard to imagine someone walking in to look at a Challenger and driving off in a 3-year-old Journey instead. But a fair number of shoppers appear to have done that in 2022.
Volkswagen CC – 2 sales Volkswagen VWAGY is one of the world’s best-known brands. But, periodically, it struggles to find its identity in the U.S. market.
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