This week’s Big Ten news was understandable given the state of college football TV contracts and the SEC’s own bold move last summer, RossDellenger writes
“This is a sea change,” says an administrator in the Big 12. “This is two founding members of the league that’s won the most national championships in the nation.”For the Big Ten, it was an easy decision. Much like Texas and Oklahoma, USC and UCLA approached the Big Ten with a message: They were planning to leave the Pac-12 and wanted to know whether the league was interested in accepting them.
“You have to be a moron to not think about it,” a Big Ten source says. “They would have gone somewhere else if we said no.” High-level sources say that conversations between the league and schools intensified over the past few weeks and may have been the impetus behind an unexpected delay of the Big Ten’s new media-rights announcement, surely held up by the potential of two additions that reside in the rich Los Angeles market. During a conversation in early May, Warren said that the conference’s new TV deal would be announced around Memorial Day.
With UCLA and USC on board, the Big Ten’s media-rights deal, already projected at $1 billion a year, is expected to increase to a number that would roughly triple what Pac-12 and ACC schools each receive in distribution each year. Apple reengaged with the league after Thursday’s news,
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