USC has hired Jennifer Cohen, currently at Washington, to serve as athletic director and steer the Trojans through their transition to the Big Ten.
Cohen has spent the past 24 years at Washington, where she has been the athletic director since 2016. Before taking over as athletic director, she led the department’s fundraising.in the Big Ten starting in the fall of 2024.
Washington will reportedly make about half a share of the conference’s media rights distribution, while the Trojans and Bruins will make full shares from the start.Check back soon for more updates on this developing news story.
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