High income US shoppers flock to Walmart website for cheaper deals as the retailer, which usually caters to lower and middle income customers, adds to the ways people can shop at Walmart without actually entering a store
US inflation at a four-decade high has hit low-income Americans the hardest.
"In Walmart's US business, we have seen mid-to-high income customers come to Walmart looking for value. As you would expect, food and consumables, in particular, are places where they're looking to save some money," Walmart's Chief Executive Officer Doug McMillon said. Retailers this year have had to stay on top of shopping habits which have been affected by both rising costs and consumer who would rather spend money outside of the home rather than on it as the pandemic eases.the company grew market share in the grocery segment during the second quarter ended July 31. Roughly 75 percent of its market share in grocery sales, during the latest quarter, was driven by shoppers with $100,000 or more in annual household income.
The attraction to Walmart during this period of economic stress is different compared to the financial recession of 2008-09 when it had a smaller e-commerce business and didn't offer many of its current services, Walmart's US Chief Executive John Furner said on an investor call.
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