Small, poor Latino communities can be wary of the U.S. census but need the federal money that it brings. Organizers are looking to overcome language barriers and distrust in government to get people to participate.
Frank and Ester Cota pose for a photograph outside Our Lady of Guadalupe church Friday, Jan. 24, 2020 in Guadalupe, Ariz. Founded by Yaqui Indian refugees from Mexico more than a century ago, Guadalupe is named for Mexico's patron saint, Our Lady of Guadalupe, and is fiercely proud of its history. The town known for sacred Easter rituals featuring deer-antlered dancers also is wary of outsiders as it prepares for the 2020 census.
“Every revenue stream is important to a community as small as this one,” Town Manager Jeff Kulaga said. The nearest hospital is more than 30 miles away in wealthy Naples. The farming town of 25,000 people is a “food desert,” forcing families to hitchhike to supermarkets closer to the southwest Florida coast. More than 43% are in poverty. A similar percentage did not finish ninth grade.
“In 2010, we had a lot of money on the table that was just lost and didn’t come to the community. It is so critically important,” Vincent Keeys, president of the NAACP in Florida’s Collier County, recently told leaders of nonprofit and government agencies in Immokalee. “We did a lot of work around the 2010 census, and we feel people are a lot more comfortable this time,” said Letticia Baltazar, a research specialist for the tribe headquartered on its reservation southwest of Tucson.In Immokalee, the challenges lie in the language and educational limitations of the community where women carry their babies on their backs and men ride bicycles along rows of old mobile homes.
Brown’s organization partnered with the Census Bureau to educate migrant families. A social worker gathers parents for census workshops while schools add census information to the curriculum in hopes students can clear up their parents’ doubts.
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