US beefs up campaign to ensure accurate animal welfare claims on meat, poultry packaging

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US beefs up campaign to ensure accurate animal welfare claims on meat, poultry packaging
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The U.S. Department of Agriculture said Wednesday it hopes to weed out false or misleading animal-welfare claims on meat and poultry packaging with new guidance and testing.

FILE - Cows graze in a field at a farm, Aug. 17, 2021, in Penobscot, Maine. The USDA trying to strengthen its system for animal-raising claims such as"pasture raised" and"grass fed".

The USDA must approve all animal welfare claims on meat and poultry labels before products can be sold. But unlike “organic” claims, which are verified in person by government regulators, animal welfare claims are substantiated with paperwork submitted to the USDA. Eskin said the USDA plans to update its guidelines to require more documentation from companies making animal welfare claims. It will also strongly encourage companies to hire third-party verification groups, such as Human Farm Animal Care, a non-profit organization in Virginia that certifies animal welfare claims.

The nonprofit Animal Welfare Institute, which monitors animal welfare claim submissions to the USDA, found that 85% of the 97 claims it reviewed had inadequate documents substantiating the claims.

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