Mercedes-Benz is dividing its lineup into three tiers—Entry Luxury, Core Luxury, and Top-End Luxury—and putting greater focus on the latter.
The automaker has focused on building up its entry-level compact lineup in recent years, but that will change under a new strategy that aims to make Mercedes"the world's most valuable luxury car brand," according to a company press release.
Mercedes is dividing its lineup into three categories—Top-End Luxury, Core Luxury, and Entry Luxury—with greater focus on the high-dollar, high-profit-margin Top-End models. That category includes all Maybach and Mercedes-AMG models, as well as the S-Class, G-Class, GLS-Class, electric EQS and EQS SUV, and limited editions.Growing the Maybach lineup is part of the plan, which is where the Maybach SL-Class comes into play.