Normal Ice Cream founder Alexa Norlin loves to experiment. “I just have to get it out of my system because I love making interesting flavor combinations,” she said. And it's paying off, too: Norlin is up for a James Beard Award.
Red Velvet and Cream Cheese twist, cone, at Normal Ice Cream, onTuesday, February 28, 2023.Alexa Norlin loves making weird food. She loves it so much that she’s made a living out of it.is trying to execute: Wasabi and white chocolate.
That’s been Norlin’s concept ever since she started Normal Ice Cream in 2017, as a soft-serve truck she drove around and parked at such places as Trolley Square. Today, the truck resides permanently inFlash-forward six years, and Normal is a semifinalist for the James Beard Foundation’s annual awards — the most prestigious in the food industry — in the category of “outstanding bakery.” According to Norlin, hers is the first ice cream shop to be nominated in the Beard awards’ 32-year history.
“It might not be approachable to get a mushroom-flavor chocolate,” Norlin said. “But what people don’t know is it’s very maple-heavy, so we can educate people on what that tastes like.” Normal also sells “composed cones” or what Norlin describes as a plated dessert on a cone — an extension of her pastry chef life.
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