Dealing with reclining seats is a two-person negotiation. Window shades need rules.
Photo: Mark Horn Scott McCartney reports for the Wall Street Journal that the new dispute roiling airplane cabins is over window shades: whether they should be up or down. As passengers have grown more screen-obsessed, a shades-down norm has developed, distressing passengers who enjoy natural light and scenic views and leading to disputes when some passengers violate the norm and keep the shades up.
If a passenger really doesn’t want to be reclined into, he or she can always offer something of value to the passenger in front to keep the seat upright. Of course, small-bore negotiations like this are unpleasant, but a lot of people talk endlessly about how unpleasant they find it to be reclined into.
So even though I am confident that externality-driven seat-recline disputes are fully resolvable through interpersonal negotiations , I don’t think that model applies to window shades. It would be impractical, for example, to have an auction, where passengers near but not adjacent to a window bid to keep the shade up or down. Maybe you could do this on a flight full of economists heading to the American Economic Association meetings, but not on a normal flight.
One way to avoid those disputes it to have window-shade rules set by a higher authority: the flight attendants or even the airline. Flight attendants can assert this authority verbally, as they used to do back when airlines projected movies onto central screens. McCartney also notes the Boeing 787 gives flight attendants a technological solution: Instead of physical shades, the 787’s windows are dimmed electronically.
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