Universal Music Publishing (UMP) China hopes the initiative serves as the blueprint for future writer gatherings under its Untagged 2021 banner.
, who assumed the post of managing director of UMP China a year ago, is to highlight underrepresented groups and provide growth opportunities to younger songwriters. “Sometimes by default, when looking for new songs, clients will just look at the names of the songwriter and their previous track record,” he says.
Bad Bunny, Romeo Santos, Universal Music Publishing Group & More Big Winners at 2020 ASCAP Latin Awards A fast growing sector of the country’s entertainment economy, virtual idols are digitally constructed influencers who, just like human influencers or personalities, sing, dance, pose and interview. In recent years, major Chinese companies have begun minting their own superstars, sensing the potential of the new space, including Tencent’s idol Xingtong. “It’s not a very mature market for virtual idols yet," says Fang.
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