Republic Records is launching its first international division in China as part of a strategic expansion by Universal Music in the rapidly expanding market.
— is launching its first international division in China, as part of a broader strategic expansion by Universal Music Group in the rapidly expanding music market.
In creating Republic Records China, the world’s largest music company says it is also re-launching historical Chinese labels Polygram Records China and EMI China as “frontline labels” alongside Universal Music China. The moves will reinforce Universal Music’s “commitment to accelerating and introducing the next wave of Chinese music talent to the world across a variety of genres,” the company says in a press release today, also noting it will be the first major label to establish multiple frontline label operations across mainland China., a former music producer at Sony Music and executive at EE-Media, a Mandopop record label in Shanghai.
The regulatory action signals China’s intent to force a more level playing field for Tencent’s Chinese competitors, and a more competitive landscape for international companies like Universal.
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