The world’s largest record label has struck a deal in France to demonetize “functional music” like AI sludge and noise tracks and give more money to artists.
Under the new model, Deezer promises to separate professional artists from the musical clutter of hobbyists, functional music, and system-gaming bots, and to future-proof its platform.
This agreement should benefit professional artists. Deezer claims they should see payout increases of 10 percent. “I think ultimately, this model is probably going to end up being to the benefit of most artists that you know or care about,” says David Turner, founder of music business newsletter Penny Fractions and a strategy manager at SoundCloud.
“There are so many artists who cannot make a professional living from recorded music, in part because of how unfair the streaming system is, or who intentionally choose to make music in a deprofessionalized way for personal or artistic reasons,” she says. “These systems are also incredibly unfair for those types of artists too.”
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