Universal’s upcoming films will premiere on Peacock, the streaming service owned by NBCUniversal, as early as 45 days after debuting on the big screen. The arrangement does not impact the stu…
, the streaming service owned by NBCUniversal, as early as 45 days after debuting on the big screen.
Universal’s new model will begin with its 2022 slate, which includes Jennifer Lopez’s musical comedy “Marry Me,” the globe-trotting espionage thriller “The 355,” the George Clooney and Julia Roberts romantic comedy “Ticket to Paradise,” Blumhouse’s horror film “The Black Phone” and “Downton Abbey: A New Era.” Major tentpoles, such as “Jurassic World: Dominion,” “Minions: The Rise of Gru” and Christopher Nolan’s war epic “Oppenheimer,” are not expected to fall in the 45-day plan.
Universal has been using the pandemic, which dramatically shifted the power dynamic between cinema operators and distributors, as an opportunity to test unprecedented release strategies to both maximize its own revenues and grow Peacock’s subscriber base. Two Universal movies, “The Boss Baby: Family Business” and “Halloween Kills,” broke industry tradition by landing day-and-date on Peacock, though most of the studio’s titles played exclusively in cinemas before moving to digital platforms.
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