In an unprecedented crunch of the theatrical window as several markets across the U.S. close down in response to safety from the coronavirus as well as worldwide, NBCUniversal’s Universal Pic…
which was scheduled to be the first theatrical comeback title down the road in the midst of the coronavirus climate on Easter weekend April 10, will now go day-and-date in homes and on the big-screen.doesn’t roll out widely offshore until April 20, and in those markets, the sequel will also be available for VOD rental as well as cinemas.has a large marketing campaign already underway, including the conglom’s Comcast, NBCUniversal and Sky’s cross-company Symphony support.
The intentions here by NBCUni is to make big movies available in the home to the masses as current circumstances have made it more challenging for them to head out and as the nation is poised for a massive shut-in at home. “NBCUniversal will continue to evaluate the environment as conditions evolve and will determine the best distribution strategy in each market when the current unique situation changes,” read a statement this morning.
At this point in time, the theatrical-VOD day and date release policy seen here isn’t one set in stone for future titles beyond “Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable,” said Shell.
This past weekend, the domestic weekend box office saw a 22-year low of $55.3M, with around 109 cinemas closed throughout the country. Both LA and NY, which are the box office capitals of the U.S., have mandated that their cinemas close soon. LA was the top-grossing market with $2.6M this past weekend, -55% from last weekend, while New York, typically No. 2, dropped to 3rd with $1.469M, -64%.
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