Unity CEO sparks fury by saying developers who don't consider monetization are 'f***ing idiots'

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Unity CEO sparks fury by saying developers who don't consider monetization are 'f***ing idiots'
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Unity chief John Riccitiello stirred things up with some pointed words about monetizing videogames.

"Ferrari and some of the other high-end car manufacturers still use clay and carving knives," Riccitiello said in reference to developers who resist monetization efforts.

That's a hot take by any measure, and Riccitiello's words sparked almost immediate backlash, particularly from the indie development community.

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Unity’s boss says devs who don’t plan monetisation earlier are ‘f***ing idiots’ | VGCUnity’s boss says devs who don’t plan monetisation earlier are ‘f***ing idiots’ | VGCUnity CEO John Riccitiello has called developers who don’t plan their monetisation strategies early during development “fucking idiots”.
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