Qualifying artists on Independent music distribution service UnitedMasters can now request cash advances and access royalty earnings in real time; two significant financial tools for music creators to get money quicker.
Financial support remains a key selling point for artists to sign to a label rather than remain independent, as most musicians likely don’t have access to the significant capital a label would have that can help fund more music and promotional services to help push careers forward. Artists can often wait at least a month before getting royalty checks, and p
“The payment delays that are industry standard are just antiquated when you compare against the way financial technology has evolved,” Matt Gralen, UnitedMasters’ executive vice president of corporate development says. “Our artists need and want these solutions, and when we think of ways to support the growth of artists on our platform, enabling them to invest in their careers is an obvious place for us to go.
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