United Airlines wants more mileage out of its credit-card partnership with JPMorgan
JPMorgan Chase & Co. and United Airlines have been partners since 1987. Photo: Julio Cortez/Associated Press By AnnaMaria Andriotis and David Benoit June 27, 2019 5:30 am ET For about three years, Al Sanzari carried two JPMorgan Chase JPM 0.67% & Co. credit cards: a United Airlines card and the Sapphire Reserve.
For JPMorgan and other banks, promoting their own branded cards while keeping airline partners happy is a tough balancing act. Banks in recent years have tripped over each other to lure big spenders with ever more generous rewards. At the same time, they are trying to stay in the good graces of their airline partners, which have come to rely on the revenue from their card deals with banks.
“This is a solid, longstanding relationship, and we’re working together to find new ways to grow our partnership for years to come,” the companies said in a joint statement to The Wall Street Journal. When the bank launched Sapphire Reserve in 2016, applications for the United cards slowed, according to people familiar with the matter. United executives were unhappy, the people said. Among their complaints: JPMorgan was offering a more generous sign-up bonus for Sapphire Reserve than the United cards, the people said.
The perks on airline cards have been enhanced in recent years to better compete with banks’ premium offerings. Some United and American Airlines cards, for example, added 2 miles per dollar spent at restaurants last year.
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