United Airlines has offered to pull out of a $69 million deal with USC to change the name of the Los Angeles Memorial Coliseum after the agreement sparked criticism.
USC's sale of naming rights for Los Angeles Memorial Coliseum is being criticized as dishonoring the historic stadium's dedication as a memorial to soldiers who fought and died in World War I.
United Airlines offered Friday to withdraw from a $69-million deal to change Los Angeles Memorial Coliseum into United Airlines Memorial Coliseumthat adding a corporate name is disrespectful to the stadium’s history of honoring troops who fought and died in World War I. The airline made the offer to USC, which announced the agreement for the naming rights last year as part of its extensive $270-million renovation of the nearly century-old landmark.United Airlines California President Janet Lamkin said in a letter to USC official Todd Dickey that the company made “a significant commitment to financing this project” in exchange for the naming rights and was careful to keep the words “Memorial Coliseum” to honor the memory of veterans.
“If USC is not in a position to honor the terms of the agreement, including in particular the name change, United would be amenable to abiding by the wishes of the community, stepping away from this partnership with USC, and mutually terminating the agreement,” Lamkin wrote in the letter obtained by the Associated Press.
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