Ulta Beauy sent an email promoting Kate Spade fragrances on Sunday - but many shoppers were turned off by the 'disgusting' and 'tone deaf' subject line that accidentally referenced the designer’s 2018 death.
Ulta Beauty ULTA, +2.21% pushed an email on Sunday night that promoted Kate Spade New York fragrances. But many shoppers were turned off by the tone-deaf subject line that accidentally referenced the designer’s 2018 death.
Spade was found dead in her New York apartment in June of that year, at the age of 55. Her death was ruled a suicide by hanging, and her tragic loss renewed conversations about mental health causes and suicide prevention. Kate Spade New York donated $1 million to suicide prevention groups to honor its founder’s death.
Ulta’s email on Sunday, however, invited shoppers to “Come hang with Kate Spade,” which led recipients to take to Twitter TWTR, +0.24% to call out the company for being “insensitive” and “absolutely tone deaf.”“Apparently nobody in marketing at Ulta remembers how Kate Spade died. Disgusting,” tweeted one email recipient. This led Ulta Beauty to trend on real-time Google GOOGL, +2.17% searches Monday afternoon as the news spread.
If you or someone you know is having thoughts of suicide, call the free, confidential National Suicide Prevention Lifeline . Additional resources include the Crisis Text Line , the Veterans Crisis Line , the Trevor Project for LGBTQ youth , the Trans Lifeline and the Substance Abuse and Mental Health Services Administration’s Disaster Distress Helpline .
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Ulta apologizes for 'insensitive' Kate Spade email after online backlash'A very insensitive choice of words was used and for that we are very sorry,' Ulta wrote in an email.
Consulte Mais informação »
Ulta pulls Kate Spade e-mail ad after complaints it referenced designer’s suicide“We apologize to the Spade family,” the company responded in a statement.
Consulte Mais informação »
Ulta apologizes for 'insensitive choice of words' about late designer Kate SpadeThe beauty brand sent the email May 1, the first day of Mental Health Awareness Month.
Consulte Mais informação »
Ulta Sends Out Kate Spade Email, Mistakenly References Designer's SuicideUlta is under fire after emailing out a promotion that collabs with Kate Spade ... one that refers to the fashion designer's untimely death.
Consulte Mais informação »
Ulta Sends Out Kate Spade Email, Mistakenly References Designer's SuicideUlta is under fire after emailing out a promotion that collabs with Kate Spade ... one that refers to the fashion designer's untimely death.
Consulte Mais informação »