UK networks are being told to get real on deepfakes. In a note sent to broadcasters today (April 3), media regulator Ofcom advised them to “consider carefully” whether they need to upda…
advised them to “consider carefully” whether they need to update their compliance procedures to account for the risks involved with deepfake content.
Ofcom listed a number of challenges that deepfakes pose to broadcasters, flagging “misinformation and disinformation,” “trust and credibility degradation” and “fairness and privacy,” the latter focusing on how audiences could mistake deepfake footage of real people “in a way that could result in unfairness to them or potentially unwarrantably infringe their privacy.
earlier this year, which uses deepfakes of the likes of Kim Kardashian, Idris Elba and Greta Thunberg to create comedy impression sketches, whileemployed superimposed deepfakes over the top of its contributors to protect their anonymity. In scripted, deepfakes are a crucial element of hit BBC One dramaOfcom said it is “confident” that the existing rules within its Broadcasting Code will protect audiences from potential harms but asked broadcasters to examine the area more closely.
that could come into law later this year will see the likes of Netflix and Prime Video having to abide by the regulator’s code on harmful material and subtitling for the first time.
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