UK blocks Microsoft’s $69 billion Activision deal

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UK blocks Microsoft’s $69 billion Activision deal
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The veto by Britain’s antitrust watchdog is a potentially fatal blow for the gaming industry’s biggest ever deal.

, in a potentially fatal blow for the gaming industry’s biggest ever deal.

“Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming and this deal would strengthen that advantage giving it the ability to undermine new and innovative competitors,” Martin Coleman, chair of the independent panel of experts conducting this investigation, said.

Microsoft had been fighting the regulatory battle in the UK and Europe with an eye-catching road show of Brussels press conferences and full page advertisements in British newspapers to try to influence sentiment on the deal. Britain’s competition watchdog said any potential remedy would need some degree of regulatory oversight and it is typically against behavioral remedies.

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