The UC Board of Regents didn’t take action to block the Bruins’ departure, but they talked through a potential policy change in which major athletic agreements would receive more scrutiny.
Reeling from the shock of UCLA’s announcement last month that it plans to join USC in a move to the Big Ten from the Pac-12, the University of California Board of Regents dipped its toe into the rapidly evolving world of college athletics Wednesday, looking for a way to avoid such seismic surprises in the future.
Newsom wasn’t at the meeting, but regents considered putting limits on the UC president’s ability to delegate decision-making authority to campuses on certain athletics issues: If situations represent a “material adverse impact to other UC campuses”; if they “raise a significant question of university policy,” or if they create “significant risk or reputational harm to any campus or to the university.
According to the UC’s calculations – which were based largely on reporting from a variety of news media outlets – USC’s move to the Big Ten would represent an estimated loss of about $9.8 million in annual media rights for each of the remaining Pac-12 campuses. That’s because USC is the biggest driver of football viewership revenue in the conference, representing as much as 30% of the media value.
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