If CBS and Viacom successfully merged, the new company would have an annual content production budget of about $13 billion, according to UBS.
A combination of CBS and Viacom could have the resources needed to compete with Netflix and Disney in the battle to build the biggest and best content portfolio, according to new research from UBS. The merged company would spend around $13 billion a year on content production, falling behind only Netflix and Disney, a team of analysts led by John C. Hodulik said in the note.
A combination of CBS and Viacom could have the resources needed to compete with Netflix and Disney in the battle to build the biggest and best content portfolio, according to new research from UBS. The merged company would spend around $13 billion a year on content production, falling behind only Netflix and Disney, a team of analysts led by John C. Hodulik said in the note.
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