An executive at Ubisoft, one of the leading traditional entertainment and videogame companies, has issued his opinion on the cold shoulder that fans and gamers have offered NFTs.
Nicolas Pouard, an executive at Ubisoft, one of the leading videogame companies in the entertainment world, has issued his take on the backlash from gamers regarding the inclusion of NFTs in traditional franchises. The VP at Ubisoft’s Strategic Innovations Lab stated that this reaction could be due to a lack of awareness of the benefits that the inclusion of non-fungible tokens could bring to the industry.
, Nicolas Pouard, who is in charge of blockchain developments at the company, stated that gamers still don’t understand the benefits that these elements might bring to them. Pouard declared:I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation.
its own NFT marketplace, called Quartz. Through Quartz — built on top of the Tezos network — Ubisoft is already offering NFT elements for some of its franchises.But Ubisoft is not the only big gaming company slowly bringing NFTs into their world. Yosuke Matsuda, President of Square Enix,
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