Uber recently announced Uber Money, a new division within the ride-hailing firm. Here's why the strategy is a winner.
... [+]OBSERVATIONS FROM THE FINTECH SNARK TANK
These workers have unique banking needs that distinguish them from other consumers including: 1) Inconsistent and/or unpredictable income patterns; 2) Credit needs; 3) Health insurance needs; and 4) Tax requirements. I'm sure gig economy workers could add to that list. Outer rings of the bulls eye contain other drivers who rely less on Uber for their income and non-Uber driving gig economy workers, but who may still benefit from insurance or loans provided by the rideshare service.Although there is a growing number of startups serving the gig economy, many will come up against a trend which will hamper their–and traditional banks’–efforts to serve this segment: Headless banking.
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