Heard on the Street: Uber and Lyft have spent dearly to compete for the same riders; now they are spending to compete for the same drivers
They may not be investing equally. Lyft said it significantly increased its investments in incentives and sign-on bonuses to boost its driver base in the second quarter, expecting elevated incentives to continue into the third quarter. But Uber appears to have been more aggressive. While the company reported overall revenue that beat Wall Street’s estimate, it also lost 58% more than analysts had forecast on an adjusted Ebitda basis.
At this point, it is still unclear which company’s investment strategy is yielding the most bang for its buck. Lyft said its rideshare rides in the second quarter were still “well below” the levels reached in the fourth quarter of 2019. While not a perfect comparison, Uber’s second quarter trips—a reflection of both supply and demand—were down just over 20% from the same period.
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