Uber is testing out a new toll-free phone number in Arizona that people can call to book a car without needing a smartphone. The service is intended for people — especially the elderly — who may not own a smartphone and have access to its app, Uber says.
The ride-hailing firm is testing out a new toll-free phone number in Arizona that people can call to book a car without needing a smartphone. Passengers can call 1-833-USE-UBER to reach an Uber contractor who will book a ride on the app and give them a price quote. Uber will then send driver details, expected arrival time and receipts via text message. Uber said the service is intended for people, especially the elderly, who may not own a smartphone and have access to its app.
"We built it based on feedback from older adults who told us the live conversations and simplicity of experience can make a difference for their transportation needs." Read MoreUber cited Arizona's growing elderly population as part of its strategy for rolling out the service to the state. Uber has used Arizona as a testing ground before, most notably for its self-driving car program. It could also prove useful in emerging markets where smartphone usage isn't as widespread.
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