Uber Eats goes local to find its niche in South African food fight

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Uber Eats goes local to find its niche in South African food fight
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A stone's throw from Nelson Mandela's former home in South Africa&#039...

SOWETO, South Africa - A stone’s throw from Nelson Mandela’s former home in South Africa’s Soweto township, Dumile Badela’s restaurant is now more hectic and lucrative than ever, thanks to Uber Eats, his hungriest customer yet.

In May, it launched in Soweto, where it works with around 20 partners and is adding more local foods to its 480,000 menu items, dispatching dishes like stewed tripe, caterpillars, cow heels and sheep’s head to mostly middle-class customers who crave a taste of home. Some two million South Africans have downloaded its app. It boasts 700,000 active monthly users, and over the past 12 months processed 1.5 billion rand in food orders.

They’ll soon be joined by Bolt, the ride-hailing firm formerly known as Taxify, which is Uber’s main competition in Africa. The Estonian company plans to launch its food delivery service in South Africa early next year. “Now that we’re in Soweto we want to take those experiences and expand them to other townships, and go even deeper into Soweto,” Dave Kitley, Uber Eats’ General Manager for South Africa, told Reuters.That’s something George Makume, the Soweto-raised owner of So Cafe, understands.

Among his best-sellers are skopo - sheep’s head steam-cooked or grilled on an open fire - followed by “Mogodu Mondays” - a 2-for-1 special of spicy tripe and maize porridge.

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