U2's live debut in India is a big deal
, both of whom visited in 2007, played to about a fifth of those numbers. Vardhan says at the time 70% of the concert-going crowd in India was male and pop was not as strong as it is today. The exception wasThe big difference between then and now is the appetite for international music of all kinds has grown exponentially in both size and scope in the streaming era. "When I started doing these tours it was maybe 15-20 countries on an itinerary, and now it's 50-60," says Fogel.
There remain several challenges to staging large-scale events here, the chief among them being a lack of adequate infrastructure, especially venues that can host large audiences. There are issues related to timing -- noise pollution rules prevent the use of loudspeakers beyond 10 p.m. Taxation is also a concern, with promoters having to pay 28% on every ticket sold.
The D.Y. Patil Stadium in Mumbai, where U2 will take the stage, can hold more than 50,000 people but it's located on the outskirts on the city, sometimes taking upwards of two hours one way to get there. Hemrajani says venues in other parts of Mumbai either didn't have the crowd capacity or the parking facilities required.
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