Estimates from Adobe Analytics predicted that some $72.1 billion has been spent online in the past month, with CyberMonday now traditionally the U.S. economy's biggest internet shopping day
- Cyber Monday sales were on course to bring in a record $9.2 billion, according to evening estimates, building on a bumper Black Friday weekend for U.S. retailers driven by earlier-than-usual promotions and free shipping.
Adobe, which measures transactions from 80 of the biggest 100 U.S. retailers, said it marked down its prior $9.4 billion forecast slightly as more data came in.Amazon.com Inc and rivals such as Target Corp and Walmart Inc were poised to benefit from the event, having beefed up delivery services to fulfill online orders more quickly. In-store pickup of online orders has become smoother, too, said Carol Spieckerman, president at consultancy Spieckerman Retail.
The event was not all smooth sailing for the world’s biggest online retailer, Amazon. Protesters, who have described poor treatment of warehouse workers and rising climate emissions from the company’s push for speedier deliveries, marched outside CEO Jeff Bezos’ Fifth Avenue penthouse in New York City on Monday. “We’re humans, not robots,” read one sign.
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