In a pilot program in Chicago, the Army is tailoring its recruitment message by neighborhood, adjusting advertising and staffing to match an area’s demographics
CHICAGO—The U.S. Army is experimenting with new recruiting tactics as it struggles to connect with young people who have other job options in a strong economy.
Last year the nation’s largest military branch recruited just under 70,000 troops, about 10% short of its target of 76,500, which marked the first time in a decade the Army missed its goal. For this fiscal year ending in September, they met a more-modest goal of 68,000.
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