Amid a weaker market, positive signs include retail media networks, ad-supported video streaming and more car ads, per Magna's closely-watched note.
“Ad spend slowed down significantly through the second half, and fourth quarter ad sales were flat year-over-year,” Magna wrote in its forecast. “Looking at 2023, there are mixed economic signals , while financial turbulence is generating anxiety among consumers and businesses.
In that context, Magna also highlighted that “ad-supported long-form video streaming is expanding with the launch of ad tiers from Disney+ and Netflix , allowing brands to reconnect with demographics that are increasingly hard and expensive to reach through linear television.” Amid key ad categories, automotive is providing good news due to signs that it has finally turned a corner. “Car sales have started to grow again, and media owners already saw a rebound in ad spend in the fourth quarter,” Magna highlighted. “Travel and entertainment will also grow ad spending in 2023, while consumer packaged goods, restaurants and retail brands might struggle.”
Retail media networks are digital ad platforms offered by retail companies that tap into sales data and sell targeted ads on a collection of digital channels, such as websites and apps, to marketers that want to reach shoppers. According to the forecast, their ad revenue will jump 15 percent this year to $41 billion.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Gold Price Forecast: XAU/USD sellers approach $1,955 confluence as yields rebound amid banking, growth jittersGold Price Forecast: XAU/USD sellers approach $1,955 confluence as yields rebound amid banking, growth jitters Gold XAUUSD YieldCurve RiskAversion Inflation
Consulte Mais informação »
S&P Global revises 2023 Eurozone GDP growth forecast to 0.3% from 0%S&P Global announced on Monday that it revised the 2023 Gross Domestic Product (GDP) growth forecast for Eurozone to 0.3% from 0% previously. On a neg
Consulte Mais informação »
UBS says this social media stock can rally more than 25% on plans to improve advertisingUBS says Pinterest can rally more than 25% on plans to improve advertising
Consulte Mais informação »
The TV Advertising Market Is Slumping, But Sports Ads Are BoomingAn unrivaled audience, hardcore fandom and good timing could help some media companies boost their bottom line at a time when the rest of the market is down.
Consulte Mais informação »
Today's Tucson weather forecast: March 25Get a glimpse of what the weather in Tucson will be like today and how it compares to previous years:
Consulte Mais informação »