Experts at Magna, one of the world's largest ad-buying firms, have trimmed their 2023 U.S. advertising spend forecasts slightly to account for continued uncertainty in the economy.
Data: Magna; Note: Forecasts include cyclical events like the Olympics and elections. FY 2023 forecasts not available for December 2021 and March 2022. FY 2022 forecast not available for March 2023; Chart: Axios Visuals
"I feel optimistic because the advertising market is more resilient, robust and diversified than it was 20 years ago," Létang said. Back then, "ad spend would have been on the decline, but now we have a mature, large diversified landscape of digital advertising formats.": The 2023 ad market is expected to grow 3.4% this year, down from the 3.7% that Magna predicted in December. That figure accounts for the absence of cyclical events, like the U.S. elections and Olympics.
"All of the digital formats provide innovation that's increasingly attractive to brands," Létang said.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
The best Samsung TVs for 2023, as chosen by expertsOur Gear editor had an early chance to experience Samsung's latest and greatest TVs. These are the best for just about any type of viewer or space.
Consulte Mais informação »
Bucs' Todd Bowles optimistic about 2023 season despite missing 'aura' of Tom BradyTampa Bay Buccaneers head coach Todd Bowles expressed optimism about the 2023 season but maintained the team is going to have to come together to have success.
Consulte Mais informação »
Kate Mulgrew On Star Trek: Picard in Daily LITG, 26th of March 2023An LITG runaround Bleeding Cool the previous day, and the past four years, as well as which comic creators have a birthday today.
Consulte Mais informação »
Chicago Shamrock Shuffle 2023: Street closures in place ahead of annual downtown runThe Bank of America Shamrock Shuffle route begins in Grant Park and travels through downtown. The Chicago race will step off Sunday morning.
Consulte Mais informação »
They Are Wearing: Shanghai Fashion Week Fall 2023They Are Wearing: Shanghai Fashion Week Fall 2023 streetstyle
Consulte Mais informação »