U.K. Manufacturers Forced to Gamble on Quantities as Lockdown Eases

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U.K. Manufacturers Forced to Gamble on Quantities as Lockdown Eases
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Manufacturers are feeling a mix of relief — and angst — as they start to reopen factories. 🔐

LONDON — High-end British manufacturers — including Church’s, Peregrine and John Smedley — are ready to fire up production this week as the government begins easing lockdown, but one of their biggest concerns is retail. Who’s going to buy all their merchandise, and when? Which retailers will be left standing?

“A wrong move could be disastrous,” Johnson told members of Parliament on Monday, as he laid out a raft of safety measures that companies should take as they reopen in phases. He has also told Britons that the country will eventually beat “this devilish disease,” while the economy will come back to robust health.British Prime Minister Boris Johnson makes a statement on his first day back at work in Downing Street, London, after recovering from the coronavirus.

Ian Maclean, managing director of John Smedley, the knitwear manufacturer founded in 1784 which supplies clients including Vivienne Westwood and Paul Smith, said that it was good to hear “a clear change in tone” from Johnson about revving up the economy. Smedley shut down its four branded retail shops on March 20, and its two factories on March 27, and put its staff on paid furlough. Shortly afterward it began planning for a safe way to reopen. In these past months, Maclean has argued that the company needs “to win the hearts and minds” of workers and customers to the cause of a safe reopening.

He said he remains optimistic about the fall/winter 2020 season and is hoping to take part in the spring/summer 2021 edition of Pitti Uomo, which is now set for September.

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