OPINION: Trump’s announcement tonight is designed to make the public and the news media forget the two dozen Democrats running against him who have been robbing him of his “ratings”
The president’s advisers have warned Trump that he should lay off Twitter lest his running commentaries on the Democrats turn some also-ran contestants into real contenders. But he cares not so long as he grabs a major share of the headlines that editors had reserved for Biden and friends.
In Trump’s mind he’s not an egomaniac pressing the boundaries of taste and decorum to earn top billing. He’s managing the news, something he’s done adroitly since he first started grooming and feeding the Manhattanwith tidbits, scoops and lies in the 1980s. Most presidents have sated their narcissism by making periodic Oval Office addresses or issuing a statement from the White House lawn. For Trump, that’s too little, too late, too slow.
Trump’s most reliable weapon in his contest for 2020 media supremacy will be Twitter. “Twitter is really a typewriter for me,” TrumpSteve Hilton of Fox News Channel in May. “If they have breaking news, I’ll tweet, I’ll say, ‘Watch this—boom.’ I did the Golan Heights to Israel, and I put it out on Twitter.” In his June interview with George Stephanopoulos of ABC News, Trump reiterated. “I put one out this morning. And as soon as I pressed the button, they said, ‘We have breaking news.
From the debates to the caucuses to the primaries to the Democratic National Convention, Trump will be there, posturing as the unofficial 25th Democratic candidate. He will not go away. He will not be silent. He will not stop tweeting. Unless you pay him attention he does not exist.
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