Two friends used AI and $185 to start a side hustle—they just sold it for $150,000: ‘It really does print money'

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Two friends used AI and $185 to start a side hustle—they just sold it for $150,000: ‘It really does print money'
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Sal Aiello and Monica Powers spent $185 on DimeADozen, an artificial intelligence-powered side hustle. It was immediately profitable and lucrative, they say.

Sal Aiello and Monica Powers built their lucrative side hustle in four days — and spent less than $200 to get it off the ground.

Days later, they launched DimeADozen for"want-repreneurs" to pressure-test their business ideas. It charges $39 for a comprehensive report, and compiles results in a fraction of the time it typically takes traditional analytics agencies or search engines. None have yet reached the heights of DimeADozen, which is — by Aiello's account — the first AI research tool built specifically to test out business ideas. It plugs the information it receives into hundreds of pre-written ChatGPT prompts, and organizes the answers into 50-page reports on the hypothetical company's potential investors, customers and competitors.

"There's no reason you can't do 1,000 Google searches and get the same results," he says." it's a no-brainer to lean on somebody ."skills — a technique for asking chatbots targeted questions to get more precise results — to minimize the risk of AI hallucinations, Aiello says. That's when chatbots spit out information that sounds appropriate but is actually completely false.

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