The story of Twitter's blue checkmarks — a simple verification system that's come to be viewed as an elite status symbol — began with some high-profile impersonations, just as the site began taking off in 2008 and '09.
, when he said he wanted to “verify all humans” on Twitter.
Whatever the price, the idea of a paid verification system is raising some complex questions and concerns — beyond the customary cheers and jeers that have accompanied Musk's every move since he took ownership of the social media company last week. "Turning users into customers isn’t an easy sell, and the value exchange has to be right in order for it to pay off,” she said.
That would mean only $7.2 million a year in extra revenue for Twitter — not enough to move the dial for a company whose lastIves expects Musk to first go after users who already have the check to charge them to keep it, then likely introduce other tiered pricing plans for other accounts. While many verified users on Twitter are famous, there are also community activists, journalists at small newspapers and outlets inside and outside of the U.S. — and regular people who simply find themselves in the news. For this subset, $8 a month may not be worth it, no matter how many memesThe idea behind verification — which other social networks later copied — was to ensure that public figures, politicians and businesses were who they say they are.
While the “blue check” has come to be viewed in some circles as an elite status symbol for the rich and famous, its purpose has always been to ensure that the people and accounts tweeting are who they say they are. As such, it benefited Twitter as much — if not more — as it benefitted the accounts that were verified, by clamping down on impersonations.
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