Twitter no longer using 'official' check marks. 'I killed it,' Elon Musk says.

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Twitter no longer using 'official' check marks. 'I killed it,' Elon Musk says.
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ANOTHER TWITTER CHANGE: 'Twitter will do lots of dumb things in coming months,' Musk tweeted after abruptly nixing new account verification system.

Twitter on Wednesday rolled out a gray"official" check mark next to some social media accounts to indicate that the social media company had verified their authenticity. Within hours, Elon Musk scrapped the plan.

For a few hours on Friday morning, various accounts appeared with an"official" designation. Media sites like The Associated Press, The New York Times, The Washington Post and The Wall Street Journal received an official designation, as did companies like Nike, Apple and Coca-Cola, along with the musician Taylor Swift, CBS Bay AreaThe two-tiered check mark system was designed to replace Twitter's current"blue checks," which signify an account's authenticity.

Experts have expressed concern that making the checkmark available to anyone willing to pay a fee could lead to more impostor accounts, misinformation and scams on Twitter. In a live audio conversation on Twitteron Wednesday Musk vowed to ban Twitter accounts that were impersonating others, saying the company would"actively suspend accounts engaged in deception or trickery of any kind."

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