Under a new ad-revenue sharing program, Twitter just doled out millions to high-profile users, including controversial right-wing figure Andrew Tate and left-leaning twin brothers Ed and Brian Krassenstein.
Other Twitter users who shared ad-revenue payouts included podcaster and political commentator Benny Johnson , Ashley St. Clair, a writer for political satire site Babylon Bee , and an anonymously run account called End Wokeness .
Musk said Twitter’s ad-revenue sharing is not exactly on a per-impression basis, tweeting, “What matters is how many ads were shown to other verified users.” According to Twitter, to be considered eligible for ad-revenue sharing, creators must be Twitter Blue subscribers ; have at least 5 million impressions on their posts in each of the last three months; and pass “human review” for compliance with Twitter’s creator monetization standards.
Twitter’s Creator Ads Revenue Sharing program will be available in all countries where Stripe supports payouts, the company said.
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