The new app has quickly gained 100 million users after reaching 30 million new users in its first 24 hours of operation last Wednesday and Thursday.
Meta's new app Threads became the fastest app ever to garner 100 million users after launching less than one week ago, according to Quiver Quantitative.
"That's mostly organic demand and we haven't even turned on many promotions yet. Can't believe it's only been 5 days!" Meta founder Mark Zuckerberg said Monday. The app allows those with Instagram accounts to follow brands and users they already follow on Instagram automatically. Twitter has faced its share of controversy in the last year after Tesla founder Elon Musk purchased the social media network. Among the controversies were removing check marks from non-paying verified users, limiting the number of tweets that can be viewed in a day, changes to how Twitter uses API, labeling NPR as"state funded media" and the limiting of automated tweets.
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