#KimOhNo is trending in response to Kardashian’s appropriation of “kimono.”
for exploiting Japanese culture through trademark filings and the figure-hugging undergarments’ complete lack of resemblance to the traditional dress.Japanese culture consultant Yasuno Yoshizawa, “Nice underwear, but as a Japanese woman who loves to wear our traditional dress, kimono, I find the naming of your products baffling , if not outright culturally offensive, especially if it’s merely a word play on your name. Pls [sic] reconsider.
A search of the U.S. patent and trademark database revealed Kimono Intimates, Inc. filed an application for a specific design of the word,Kardashian launched her shapewear after tiring of cutting up and modifying other brands to meet her needs. The undergarments are designed to flatteringly sculpt, smooth or lift the wearer’s body.
Kardashian has previously been accused of cultural appropriation for wearing Fulani braids, an Indian headpiece and what a large number of people interpreted as blackface,
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