Twitch is moving away from big eight figure contracts now.
Twitch is moving away from making big deals with streamers. Over the last few years, we have seen a massive rise in streaming. It has become easier than ever to broadcast what you're doing so long as you have a phone or even just something to play video games on. Xbox and PlayStation both have dedicated Twitch apps that allow you to broadcast to their platform with ease.
Both Twitch and YouTube have been competing with each other for years in a sort of streamer arms race. Ludwig ended up leaving Twitch to go to YouTube after getting a juicy offer from the platform. TimTheTatman also made the jump, allowing him to be able to play with Dr Disrespect again who was banned from Twitch. Now, this year has seen the rise of Kick which has made major deals with the likes of Nickmercs and xQc while still allowing them the opportunity to stream on Twitch from time to time.
Bloomberg also reported that sources claimed YouTube plans to do something similar. Whether or not Kick will swoop in to try and secure more people looking for big payouts now remains to be seen. Either way, it's a pretty surprising move given YouTube is backed by Google and Twitch is backed by Amazon and they're two of some of the biggest platforms on the internet.
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