K-Pop group Twice appeared on the “Today” show for its Summer Concert Series in NYC, bringing an edgy Y2K-inspired style to the stage.
group to sell out a stadium in North America. They are scheduled to headline at New Jersey’s MetLife Stadium for their “Ready to Be World Tour.”Like many K-pop groups, Twice’s individual members are starting to rack up fashion brand ambassadorships. At the end of June, Momo became the newest brand ambassador for. The brand has partnered with other K-pop stars in the past, including Girls’ Generation’s Yoona and Ive’s Wonyoung.
K-pop stars are becoming vital to luxury brands given the rising influence of the music genre. Many luxury brands are targeting South Korea as their next big growth opportunity. According to Kim Seiwan, an economics professor at Ewha Womans University, the popularity of K-pop generates about
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